Welcome to the Wilderness
It is not just visual artists. In many ways, these days we are all wanderers in the wilderness. That is, if the wilderness can be described as being in a place unfamiliar to us. I am not talking about healthcare, global warming, housing or the economy here. There are plenty of sources for information on those topics. I am specifically discussing how getting your art to market is different and more unfamiliar these days.
Can there be artist reading this post who has not changed up what they are doing in an effort to stimulate sales? This is not completely new. Smart marketing artists have always looked for new ways to create selling opportunities. What is different now is the old ways of doing things have become less reliable than in the past.
Tradeshows such as ArtExpo New York and Decor Expo Atlanta are a shell of their former glorious selves. The sister magazines that serve the same audience of art dealers and galleries, notably Art Business News, Art World News and Decor are slimmed down versions of their peak years.
Barney Davey on 09.24.09 @ 08:07 AM EST [more..] [No Comments]
