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Home » Archives » June 2009 » (LOUISVILLE) - It�s really a no brainer.

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06/22/2009: "(LOUISVILLE) - It�s really a no brainer."


Combine air, space, track lighting, concrete, glass, metal, a cool king-size bed to rest your sleepy head and you�re totally there.

You�ve got what may or may not be your typical hip hotel. However, as I write these oh so urbane words, I�m not in your run of the mill sleek abode. I�m taking up pricy space in this totally hip place.
21C.
My trip here actually began a couple of years ago when I first heard about it. �When I finally decide to visit Louisville for another art trip, I going to stay there,� I thought to myself.

But of course, time and expenses or lack thereof intervened and my arrival was much delayed � but here I am slumping over the keyboard in a thick groove as Marvin Gaye croons, �What�s Goin� On� through the speakers piped in overhead.



I�m sitting in what can only be described as an art gallery because that�s exactly what it is � an art gallery. I�m on the basement floor below and adjacent to the main lobby of the 21C Museum Hotel. Within my line of sight are lookers and gawkers who are pointing and chatting and oohing and aahing. Like me, they�re here for the night or perhaps for a just glimpse of what all the talk is about.

Well, I can�t exactly say it�s the talk of the town because I�m no townie, but it seems that nearly everyone in the art world has heard of this hot spot. Finally, someone dreamed of putting a true, literally down-to-earth art gallery in a hotel � or did they build a hotel around an art gallery? Pick your passion, but both are working like a charm on this art lover. Why wouldn�t it? This is the first of my art trips in which art and lodging didn�t just run parallel or perpendicular, they�re literally hand in hand. The hotel IS the art and the art IS the hotel.

About thirty feet away from me on the opposite wall, I�m drooling over three, long horizontal Mikhael Subotzky (South African) archival pigment photo prints depicting prison situations. They�re �Cell 25,� �Reception� and �Cell 508b,� all studies from inside Voorberg and Pollsmoor Prisons (2004).

In the adjacent room are fourteen of Kara Walker�s refreshingly politically-incorrect framed lithographs. Up until now, I had only seen her work in museums and at the big art fairs, but gazing at them here in a real life setting makes them more accessible.

There are four nice-sized galleries off the main gallery where I�m now sitting. It�s a soaring, brick, steel beamed, white-walled, art loft. Just what the art doctor ordered for inquisitive travelers.

In my time here, visitors have come up and down and criss-crossed the space, marching on the sanctity of my art lodging dream. Their chit-chat is inconsequential, but precisely the point. This is what art SHOULD do. It should force dialogue, however shallow or profound and that chat should happen within the confines of a unique hotel. They just don�t make �em quite like this.

PAUSE

As I pause, I�m looking upward at a gigantic, full-bodied, digital print of a mainly nude woman who looks like Bjork from afar, but I don�t think it is. All I know is while the piped-in music plays Stevie Wonder�s, �Boogie On A Reggae Woman,� I�m smiling at this raven-haired, alabaster beauty with her arms outstretched and her taut breasts in full view with a hint of linen loincloth hugging her lovely hips. She�s standing on a white background, perhaps somewhat Christ-like � or is she mocking Christ? That wouldn�t be very nice. Either way, artist Sukran Moral (Turkish) has made what he calls �Artista� (1994) perfection. Is it Bjork? The way I�m feeling now, it doesn�t matter. She�s gorgeous nonetheless.
The long and short of it is you don�t get this everyday in your run of the mill hip hotel. This is art as art should be seen. I want to take each and every one of these works up to my uber-hip room and then out the door as I depart.

But alas, no such deed will I do. I�ll just remember this place and this space and think that finally someone has done contemporary art the justice it�s due. They�ve made 7th & Main the intersection of lodging and art. There�s art on every floor and in almost every nook and cranny � installation pieces too.

Oh, I almost forgot to mention that moments before I checked in, I saw a couple of guys decked out in cream colored suits. I didn�t think much about it until I headed up to my room on the fourth floor (401) and the elevator doors opened. Waiting for the other elevator across the hall was a blonde bride looking as lovely and as modern as could be. With that, a light-bulb went on over my head like the artful lights installed in the elevator ceiling.

�Oh! You must be the bride!� I said. �Yes, Hi!� she replied. �You look lovely. Congratulations,� I said. �Thanks!� she replied, beaming as only young brides can beam. Hmm. Maybe she was merely a model at a photo shoot.

In any event, here�s the real point. Should you hold a wedding or any other special bash in a hip, art hotel? You bet your ass you should. Each one gives the other greater purpose.

Assuming it was a true wedding event, the bride and groom probably paid a pretty penny for 21C. I wonder if they got to ride away in that red, bejeweled 21C limousine I saw out front. Even the limo is art!

It�s like I always say. When you bring art into the picture, it�s a kick ass scene ... or perhaps I should be a bit more urbane and just say � it�s a no brainer.

MICHAEL CORBIN IS AN AVID ART COLLECTOR AND AUTHOR OF THE MULTI AWARD-WINNING BOOK, �THE ART OF EVERYDAY JOE: A COLLECTOR�S JOURNAL.� CHECK OUT HIS WEBSITE AT WWW.ARTBOOKGUY.COM

Replies: 9 Comments

on Thursday, July 2nd, Mmm said

What an inviting description! It's now on my list of places I need to see. Thanks, Mmm.

on Monday, June 29th, Pedro Ramon said

Great and wanderfoul palace,or temple,to renove the vision of the old citys and boorning tipical urbans nucleos senofugos and racist to are against of antiuinformalism paintings and alternative and young painters,a greate construcction to Burocraci,congratulations...

on Monday, June 29th, Ellen said

Wonderful idea! A friend of mine, artist living in Australia: Andre van Derkerkhoff, painted a room in a NYC Hotel called Ye Olde Carlton Arms. Other artists have done the same in this fascinating hotel that encourages artists of their choosing to paint an entire environment. There is a video of Andre's experience on You Tube. Another great read, Michael!!

on Sunday, June 28th, BradMM said

Michael, I agree with Andrew - great news! What a great idea. While I could get no true vision from the pictures, here, of how it all lays out, visually - the idea seem immensely interesting, and its implication - extremely important. For decades, hotels have used art of one sort or another, to grace their walls - but - unless the artist signed the work, so you could read it, and the hotel did not matte, or frame over it - that was nearly the extend of the art history and artist data that the customer could get out of the experience. I assume, here, that more artist information has been provided. Is there also a catalog? Since the phrase was, 'Hotel Museum' - I assume the works are not for sale. How is the security? Are the rooms varied in price - is there art of lower value in the rooms for sale? Is the establishment a 4 or 5 Star rated facility, yet? People who collect art, and make a living in another business - if it is publicly accessible - like a clothing store, an eatery, a bank, a whole food grocery store, or a Hybrid car showroom - coming soon to a neighborhood near you. This idea can be expanded. Best Buy could reserve a section in their 'Plasma & LCD' TV & monitor section, to show electronic slide shows in partnership from the last, 'Call for Entries.' from someone like LACDA, or local art venues in their community - or those galleries and museums and foundations who advertise their venues through a electronic rag like ArtDeadLine.com - for a start. Brick and Mortar galleries have never truly meet the needs, or tried to reach out to anyone more that their art collector's lists (or potential commercial opportunities) - when it comes to their concentration and PR expense. Artists - you too need to put on your thinking caps! Think of your buyer base - who might could play a larger role in bringing fine art closer to the publics eye. Right now - electronic galleries are mostly the 'bridge' to the public - AbsoluteArts, RedBubble, DeviantArt, and Saatchi to name some of the longer-time players (not including the many hundreds of smaller, younger startups). Private Art organizations like #artmesh.com work on problems like these - but who else does. This is another new way for artists to become pro active - and it is, 'who you who know' - lets face it! The more exposure of art at every street corner - the more educated potential art buyers become - until the day arrives when someone, who once just purchased posters for art before - comes to learn the joy of true art ownership. Any way we can think of - to make that happen, is the very next thing we should be entering into our calendar of 'things to do...' BradMM

on Sunday, June 28th, Andrew said

This is great news. Alternative spaces for art. It's not the first time I've heard of hotels decorating themselves with art, but never have I heard of one that does it at this level. A must see.
For the last twenty years, my primary source of sales of large work has been hotels. I put pieces in, naturally those that appeal to the owners, and they can stay there until they're sold.
Carting around 2 and 3 ton pieces from show to show, is not only a lot of work and risk, but also expensive. The great thing about hotels is that the show's up until the pieces sell, or the hotel changes hands. Time is not an issue. Risk? Well, perhaps if the hotel likes a piece enough, they might not tell anyone it's for sale. Percentages are minimal; on the last six figure sale, all the owner would accept was flowers for his wife. Artists, look outside the box you've been hypnotized into thinking is all that there is!

on Thursday, June 25th, compensa oc said

This place seems to be nice and clear. For the eyes it could be a litte more colorful. What a pitty they are not on this side some pictures from inside. Will you make them later? It would be greate!

on Wednesday, June 24th, fashion jewelry said

Michael,

Tried living vicareously by finding images of the installations. All I found was www.21cmuseum.org/museum/exhibits/current.aspx which is not nearly as satisfying as your description. as an ex-Austin boy, I'm hoping I can go back there and get the same experience as you had in Louisville.

on Tuesday, June 23rd, Magic Dinner said

Oh, whats wrong the characterset?

on Tuesday, June 23rd, Ways to make money said

What a refreshing read. I hope things goes well.

 

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