[Previous entry: "Low Tech Meets High Tech"] [Next entry: "We are all the history of our own lives"]
06/21/2007: "Alreadymade" by Alice Cavender
In a very saturated and stereotypical market, Alreadymade Ltd. stands out as a breath of fresh air in Bordeaux. Alreadymade is a graphic design agency set up at the beginning of September 2006 by two friends. Florent Larronde is the talented graphic designer, Benjamin Gufflet is the marketing director. They have since taken on Adrien Bounaud as a sales representative and Frederick Cavender as a web designer. Together, at barely twenty-four years of average, they have already worked for Nike basketball, Nike rugby, the French premiership football team Girondins de Bordeaux as well as many wine companies of the region and of France.
They also have an international image as they have worked for strategy advisors and a luxury real estate company in London, have designed wine bottles that will be sold in the United States, and are the creativity behind NBA star Boris Diaw’s charity association in Senegal, Babacard’s.
But they don’t stop there. They are also setting up a website for up-and-coming French rapper Black Kent, and have taken on all the communication from A to Z of the 23h59, a rugby event held just before the beginning of the World Cup focused on wheelchair rugby.
They try to be as varied as possible, although in the South West of France, the main areas of interest are sport and wine. Their credo is to bring beauty to everything they touch, and so far it is the case.
The name “alreadymade” in itself is inspired by the great French artist Marcel Duchamp and his “ready mades” in which he took everyday objects, banal or common symbols of life, and turned them into an artwork, conferred onto them an intellectual and artistic symbolism.
That is what Alreadymade do, bring beauty and elegance to objects, to ideas.
Whatever they choose to take on, you can be sure that the end result will be satisfying and aesthetic. Moreover, they have a modern and dynamic approach that is definitely an advantage in the business.
Trust them, everything they touch turns to gold!
www.alreadymade.fr
