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Home » Archives » May 2006 » A New Foundation?

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05/24/2006: "A New Foundation?" by Jose Freitas Cruz


In the weeks since my last post very little painting has happened and a great deal of running around took over the quiet routine I was starting to enjoy at the studio. Together, Rui, Fernando and I have been preparing things for a meeting with someone who might be interested in backing up the idea of the Arts Centre. If all goes well we’ll be creating a foundation [a Trust I believe is the more correct legal term in English] – a structure that would allow us to think Big as many of you suggested in your encouraging comments. Many thanks to all for pushing us this far in this direction!




I am not very keen on Associations which, in Portugal, tend to be tedious affairs - time consuming and all too often brought to a standstill through catering to too many disparate egos that call out for democracy and the right to be heard but never agree on a common agenda for the greater good of the whole group! The legal framework of a Foundation/Trust grants its creators greater power in defining the vision and keeping it on track. Those who want to join in do so because they believe in the vision and adhere to the philosophy that can bring it about. There is very little time wasted on petty egos. I like that. The foundation is not there for the benefit of its creators or members but for the pursuit of its mission, and whatever benefit we get back individually only comes from the level of success we [as a team] are able to lay bare in coming as close as possible to the vision.

Each one of us has been doing what he can to have as many pieces in place as possible by the time our prospective sponsor arrives. Rui and Fernando have been dealing mostly with contacting people in different fields of expertise that will be required to make an Arts Centre function at the administrative level, but also getting artists in different areas to commit to collaborating in whatever way they can. I have compiled the legislation together and translated it into English along with the project guidelines to present at the meeting. The three of us together have been networking: contacting existing associations and other public entities operating in the field of Art to see how they are doing things and to see if collaborations are desired and desirable.

[Rui Aço and Fernando Vidal with artist Marol d'Evora, delegate from the Alentejo]

Together we drove down one Sunday into the Alentejo, a region of soft rolling hills that extends beyond the Tagus – além Tejo – to the border with Spain where the terrain becomes distinctively harsher and the cork trees scarcer - even in a Europe without borders there is no doubt Portugal ends there. The National Association of Fine Artists was having a conference and Rui, who was recently appointed delegate for the Lisbon area, wanted to present the [OD] project to the current President and wished that Fernando and I meet a few of the other delegates.

The morning sessions revolved around the topic of the fine-artist as a professional [a topic dear to this forum] and the assembly was informed about the new legislation regarding fiscal obligations, effects of non-compliance, benefits of compliance, and pitfalls some of the galleries lay out for the unknowing artist: such as the common practice amongst some galleries here of selling a painting to a client for the catalogue price [VAT included] and demanding from the artist that they pass a receipt for the full amount when they only get a percentage. Oohs! and aahs! escaped from the dumbfounded audience when they realised that they had been taking the brunt of the fiscal burden well beyond loosing out on 40%, 50% sometimes even 60% of their production.

We were also informed of the ways in which artists are indirectly penalised if they don’t declare earnings from their art in three successive years. How so? Let us just say, hypothetically, that a government commission were to come your way, a grant or an invitation to represent the country abroad under the auspices of a government agency, what then? Well, in those three years you decided to declare 0 earnings because you were fortunate not to have been asked for a receipt, the lollipop could be taken away from you on the grounds that you ceased to be a professional artist in the eyes of the government.

We were told of the importance of getting our artists’ names registered with the SPA [a body that protects the rights of authorship and provides a number of services, nationally and internationally] lest we do not want to discover some years down the line that our name and our work is not unique and someone else has reserved the right to use it. In our ever-shrinking world the chances of your name being found on somebody you never suspected half-way across the globe has increased dramatically!

And, and, and… we were reminded of many things many of those present were not aware of. What startled me most was that so many couldn’t give a hoot and were even flippant towards those of us who tried to make them see how the changing times required a new awareness and a new stance, and how these changing times could afford them greater control of their lives and destinies as artists if they would only look at the word profession with less aversion. [As I am writing this I notice Paul Dorrell has posted an interesting blog and drawn comments that come very close to this topic, but it’s too late now to start a new one – just consider this a new comment].

In Portuguese – as I am sure in other languages – what you profess is equivalent to what you believe in, to what you own up to! and because you do, you give yourself wholeheartedly to it. We should not confuse the place where our urge to create originates and the way we go about materialising the vision – a place within us of unimpeded freedom and unconformity with the prevailing norms that leads to questioning and experimenting and the new – with that other place beyond the studio where most of us feel uncomfortable but is the place where we are called to own up to what we do, to profess our passion. They are two very distinct things. One is the fuel that drives us, the other is the road[s] we can choose to travel along, or not. In the end we alone decide which of these roads to take [if any at all], but the moment we do so we declare our passion, we manifest our desire to be seen as artists and we profess our inner belief that our art will carry us through life with a certain degree of dignity. We assume our profession.

In that other place - in the real world beyond our studios - the more we become aware of the pitfalls to avoid and the inescapable obligations of the common citizen that have to be met, and the better we learn to use the tools at our disposal for the undertaking of our life’s work [the better we know the rules of the game as Walter King put it recently] the more we will manage to create our own efficient grounds for the meaningful and successful profession of our passion … and still remain somewhat in control. In our ever-shrinking, increasingly controlled world, this is what distinguishes those who get somewhere from those who don’t [in any occupation], and no one will ever make me believe that you and I are exempt from this diabolical mechanism simply because we are artists.

Replies: 8 Comments

on Saturday, May 27th, jose freitas cruz said

Love is insufficient a word to describe what I feel for your country Annette. I grew up in Rhodesia and SA and I still feel a strong pull to go back – it’s a visceral thing and it hurts when I see the pictures and can’t picture myself in them now. Your comment has made me pause for a while in my dreams of returning and reminds me of how insignificant my worries here are when compared to the difficulties others have to go through to make art a part of people’s everyday lives, let alone aspire to be able to make a living from it. South Africa is by no means a poor or backward nation and I hope I’m not wrong when I say that the reluctance to sponsor art or to allow it to have a more prominent part in life in many areas beyond Cape Town and Joburg stems from deep-rooted habits that did not include it in society’s ‘diet’ for too long. Don’t give up hope. There is a need and I’m sure you’ll find there are people who will appreciate what you are trying to do in the end. Unfortunately I’m not too familiar with the present reality in SA but I would venture it is not as ‘barren’ as Brunei was when I arrived there. The trick is to go slowly, organize things on a low budget – workshops and art events – create the ‘appetite’ until a sufficient number of people are hungry for more and the authorities will see that theirs is a justifiable need to satisfy. It took 4 years in Brunei and there is still much more for the art forum to carry out there, but it was a start, we got important sectors of society involved and it proved to me that the strategy works. Don’t give up, I wish you all the best in your endeavours.

on Saturday, May 27th, jose freitas cruz said

I’ll try to be clearer as to where we stand at the moment, Hyacinthe. The idea originated from the owner of the property who in turn asked me if I thought I could help. I have brought in Rui and Fernando from the [OD] project and the four of us share common views. In essence we could say the four of us would be the creators and as long as the property remains under the family’s ownership I feel pretty sure that the vision we share would not be compromised. This is what we are trying to secure at this stage.

Having said that It must be made clear that the property is not the art centre. It is merely the physical space where the ideas of the art centre can be implemented for a certain period of time and for as long as the family so wishes. The way Rui, Fernando and myself see things, the art centre itself - its real value - is the activity and the creative energy it can generate, regardless of where this happens. The art centre will radiate within and beyond its physical premises during its operation at the property, and its activity will not come to a halt when the time comes for the property to become something else.

People tend to get very attached to things and to the idea that situations are unchangeable and permanent and so this can be somewhat hard to get across: there is no loss of momentum or energy if the outlook of those involved is focused on the true value they can produce from their own side rather than attached to a certain configuration of conditions that make it possible for them to make it happen in a particular setting [especially one as wonderful as this]. What led me to bring Rui and Fernando to meet the owner was their full understanding of this principle.

Whatever energy is generated throughout the years the art centre is able to operate at the property is a gift that is left for those who follow us. Our gain? We already have that – it is our potential and capacity to make Art happen. However many years we will be fortunate enough to do so at the property will only enhance our potential and refine our capacity. Our bonus? When the time comes, our potential and our capacities are things we can easily carry along with us wherever we end up.

As to the plans, business wise, artistic and otherwise, we’ve got them ready and when the time comes we’ll present them. But this is something none of us wishes to rush into, we prefer to go with the flow.

on Saturday, May 27th, annette du plessis said

Dear Jose

Thank you so much for sharing your fine art development experiences over there.

How is your actual painting getting along now?

I founded an Art Centre in our City (Nelson Mandela Bay - South Africa)which was supported financially by SIDA from 2003 to 2005. My City did not see the importance for such a function in the City however - apparently our mayor remarked last year that local Artists were an unconstituted body and would therefore not receive any sponsorship from the Local Government. I communicated the artists' plight to the National Minister for arts and Culture - received no response and at the end had to seek for employment at a nearby Museum where I am constantly reminded that I stand a chance to loose my job if I continue pushing to much for artists and the arts.

How great to be blessed with creative skills and talents - I recently heard about the "International Society of Artists' and joined the structure. I think it is very good for us artists to rise and stand together globally.

God's blessings on your great efforts to get the Art Centre going... and may many doors open.

Your sisi in the Arts

'nette

(Annette du Plessis)

on Friday, May 26th, Hyacinthe said

Jose: Sounds like you are putting a great deal of thought, time and effort into the possibility of realizing some kind of an art center in the wonderful facility that you have been offered.

You speak of the Creators (do you mean you and your friends?) maintaining control of the premise behind the art center and that is as it should be.
The minute you allocate power to other individuals be they backers, investors, administrators, that is when the struggles begin and the original concept becomes blurred. Pitfalls to avoid at all costs.

I personally am not quite clear on exactly what your vision is for this project or how extensive your plans are.

I would think your first step would be to define your business plan, your creative plan and your actual expenditures and proposed income if any.

I believe you need to actuate some part of the center as a sample of its functionality.

Then when you go seeking funds, grants, scholarships, what have you, you have something more solid than just an idea. Ideas often remain malleable and open to misinterpretation by others who might just seek to have things happen their way.

Might I suggest a grande balle, that is an event that you and your friends organize. Have invited guests to see the real property around which this entire project is centered. Open the premises for part of the event to the public and ask for feedback to establish some interest and vestement.
Invite art schools and teachers, patrons and sponsors, institutions, museums and charity heads.

The purpose is to get an idea of how the property moves and to judge reactions and receive comments.

After the ball which of course could be just a Saturday picnic or whatever would work, you will have made your contacts, you can follow through with questions and requests.

This is really a great way to get the ball rolling.
By doing something you really get people involved on your turf, and they see you are doing something tangible.

Good Luck. Hopefully this project will happen soon and then there can be an exchange between your art center and the Baron Conservancy AWE Retreats. Now that's a way to build an art enterprise don't you think?
Other than the above I question what has happened to international copyright laws in Europe?

on Friday, May 26th, jose freitas cruz said

Markus, Andrew, Thanks. If, and once, we get the green light we'll definitely go for whatever funding is available beyond the initial capital to get this baby off the ground and self-sufficient in the shortest period of time. For the time being, beyond all the excitement and the unknown, this has helped to strengthen the bonds between us and this is a positive thing in itself.

on Friday, May 26th, elaniii@yahoo.com">andrew said

I think I mentioned this once before, but on this one, you should start researching how to get funding through the EEC right away. They have some lengthy procedures, but the money IS there, and they do give it to cultural ventures. A solid, feet well placed on the ground bit of thinking, this blog.

on Friday, May 26th, elaniii@yahoo.com">andrew said

I think I mentioned this once before, but on this one, you should start researching how to get funding through the EEC right away. They have some lengthy procedures, but the money IS there, and they do give it to cultural ventures. A solid, feet well placed on the ground bit of thinking, this blog.

on Thursday, May 25th, help@absolutearts.com">markus said

Super blog!!! Thank you Jose.